Overview

Marketing Manager Job in Ottawa, ON at Pivot + Edge –

Wesley Clover Solutions is searching for a creative and analytical Marketing Manager. In this position, you will be responsible for all aspects of our marketing operations. Your mission is to grow our influence in our industry, increasing brand awareness and loyalty and ultimately generating new customer opportunities.

Our ideal candidate is someone with experience in all aspects of digital marketing at a B2B SaaS business, with excellent communication, presentation, writing, and interpersonal skills. We are looking for someone with a positive attitude who effectively collaborates with external stakeholders and colleagues.

Wesley Clover Solutions is a leader in Trading Communications, and we are now rapidly expanding on a global scale, transforming to Cloud and SaaS business models. You will play an important role in our growth. We offer a competitive salary, stock options, and the option to work remotely part of the time.

Responsibilities:
Develop and execute the strategic marketing plan, including a focus on digital marketing. Your primary objective will be to grow the pipeline for the new cloud trading solution.

Obtain and maintain a deep understanding of our customers, products, competition, and industry. Identify significant industry trends and technologies.

Drive messaging and positioning of Wesley Clover Solutions and our products.

Develop collateral, case studies, blogs, webinars, videos, demos, and other content.

Monitor and report on marketing campaign performance.

Develop and monitor campaign budgets.

Plan and manage our social media.

Monitor and report on our digital channel metrics and performance.

Position the company as a leader with key industry analysts and influencers.

Work collaboratively with product and sales teams.

Required Experience:
5 years of relevant work experience, ideally in a B2B Cloud/SaaS company.

Digital marketing expertise: SEO, PPC, content marketing, Google Analytics, email marketing, social media strategy, and implementation.

Post-secondary education within a Marketing or Business discipline.

Experience creating marketing plans and managing a marketing budget.

Proven B2B lead generation skills.

Demonstrable copy/content writing skills.

Strong communication and presentation skills.

Skilled in market and competitive research.

Assets:
Financial markets experience.

Experience with HubSpot and WordPress.

Graphic design skills.

Wesley Clover Solutions is an equal opportunity employer. All qualified applicants are given consideration regardless of race, religion, colour, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable employment laws. If you have a disability or special need that requires accommodation, please contact us at john (dot) fleischauer (at) pivotandedge (dot) com.

About the Company

Company: Pivot + Edge –

Company Location:  Ottawa, ON

Estimated Salary:

About Pivot + Edge -