Marketing Automation Specialist Job in Saint-Hubert, QC at Techo-Bloc
Headquartered on the South Shore of Montreal, just steps from Quartier Dix30, Techo-Bloc is the leader in product innovation in its industry. Our pavers, retaining walls and masonry materials are a model of beauty, quality and durability. As we strive for continuous improvement, we are constantly engaging in new challenges, products and niches to remain at the forefront of our industry.
We are looking for someone to join our team as a Marketing Automation Specialist to build out and manage B2C and B2B email automation and communications for our customer base. If you love creating strategic email marketing campaigns and building out customer journeys from scratch and are passionate about driving results, this role is for you!
Build and deploy compelling, end-to-end lead nurturing campaigns and workflows for our customers, including the design of HTML templates, crafting irresistible subject lines with action-driven copies, and CTAs to drive conversions
Build-out data-driven customer journeys across the outdoor industry life cycle via marketing automation and nurture campaigns, with a custom attribution model to track campaign ROI to its highest accuracy
Build and execute strategic promotional campaigns to support sales and customer success efforts in lead generation, engagement and churn reduction initiatives to meet shared objectives
Monitor funnel performance data, conducting campaign level quality assurance and A/B testing, making data-driven and strategic optimizations
Communication to management on performance metrics and KPIs, making thoughtful and strategic recommendations for campaign optimizations
Implement tactical measures to reduce unsubscribes, and grow customer and prospect email list
Work with the Marketing Automation Expert to build and manage lead scoring and grading systems to ensure engaged/hot leads get to sales fast.
Work with the Digital Marketing Experts to optimize the synergy between web advertising initiatives and marketing automation campaigns
Participate in data governance and cleanliness: synchronization between our multiple digital tools using APIs to ensure all stakeholders can access our most up-to-date customer database.
Experience with HubSpot, or a similar marketing automation platform
Expert knowledge in building lead generation, lead nurturing and drip campaigns
Minimum 2+ years of email marketing automation with experience using marketing technologies to build email templates, campaigns and customer journeys
Strong analytical skills. Data-driven in your approach. You’re comfortable looking at a set of data and extracting insights from which to optimize your campaigns
A university degree, or relevant experience in a marketing or related field
Experience with Microsoft Dynamics CRM, or similar platforms an asset
Experience in writing conversion-friendly, demand generation copywriting and communication skills
Expert knowledge in email compliance policies and best practices
Strong debugging skills to identify deliverability issues and correct them
Organized and detail-oriented, producing polished, high-quality output
Ability to take marketing concepts/requirements and translate them into marketing automation programs
Creative, passionate, and problem solving-focused mind
Solid knowledge of website analytics tools (e.g., Google Analytics) – certification is a nice to have
But most of all, we want you if you have:
Excellent interpersonal skills;
The drive to build something incredible and take things to a new level;
A strategic and analytical mindset with a practical approach
Ability to work both independently or as part of a team;
Can succeed in a fast-paced environment while under pressure;
High level of attention to detail and ability to handle, prioritize multiple accounts and multi-task.
Your contribution is very precious to us, just like the stones we produce. Techo-Bloc fosters a culture of innovation where each individual brings a special touch to his field of expertise. The company is growing, your ideas and your talents are required to contribute to the development of the prestigious brand image that Techo-Bloc has developed over the years.
live at the center of a creative movement that cares a lot about your opinion;
develop your skills and grow;
have a dynamic job and an evolving career path;
have an interesting remuneration and several benefits as well as a bonus program.
About the Company
Company Location: Saint-Hubert, QC