Director of Marketing Job in Saskatoon, SK at SED Systems
Director of Marketing
Calian, Advanced Technologies Division (formerly SED Systems) specializes in developing complex hardware and software systems for cable, telecommunication, satellite communications and defense applications. The company enjoys an international reputation for excellence and delivers systems to customers worldwide. Calian operates out of a custom-built facility in a beautiful research and development park adjacent to the University of Saskatchewan.
Reporting to the President of Advanced Technologies, the Director of Marketing provides marketing insight and direction to the Division’s business units and develops marketing plans that support brand awareness and increased revenue. The Director works alongside business unit leaders to understand the technology available within the Division in order to effectively promote product and service offerings to new and existing client groups. Overseeing the marketing function of the Division, the Director liaises with the Calian corporate marketing team and external agencies to cost effectively design and deliver marketing initiatives to achieve measurable results consistent with annual business plan targets.
Develop marketing plans and strategies to advance the reputation of the Calian, Advanced Technologies Division and support increased revenue generation
Liase with Calian Corporate marketing and sales organization to align strategies and tactics with Corporate directions
Work collaboratively with business unit leaders to understand the technology offerings and develop marketing plans to support identified business unit goals and objectives
Develop and maintain divisional marketing collateral including presentations, brochures, videos and web-content
Develop and administer marketing campaigns to generate customer opportunities, utilizing both traditional and new media
Manage Advanced Technology Division advertising and promotional activities, including identifying opportunities, coordinating the delivery of creative promotional material, and evaluating return on marketing investment
Manage website content and identify digital marketing opportunities, leveraging Calian digital channels
Liaise with the Calian corporate marketing team and external partners to develop marketing collateral, digital media and advertising and promotional campaigns
Conduct market research to support the business units in identifying, assessing and developing new products and services for existing and new markets
Keep abreast of market trends and the competitive landscape, providing key findings to the business units
Identify media relations opportunities and coordinate the preparation of news releases, media events and editorial placement
Oversee the representation of the Advanced Technology Division technology at local, national and international tradeshows, including show selection, booth promotion and branded visuals
Monitor customer satisfaction and report trends and gaps to the business units
Minimum 10 years’ experience in marketing, communications or advertising
Minimum 4 years’ experience in leading marketing teams
Strong leader in marketing plan development and campaign execution
Familiarity with the creative process, production and media buying
Experience with digital marketing, website content management, social media and video production
Experience with analytical reporting tools and reporting metrics
Highly developed organizational skills
Excellent written and verbal communication skills
Previous experience in the technology sector is an asset
Accreditation with International Association of Business Communicators (IABC) or Canadian Public Relations Society (CPRS) is an asset
Calian employees enjoy a comprehensive benefits package, competitive salary, a company paid pension plan, an employee stock purchase plan, free access to a fitness facility and much more. At Calian, we are a rapidly growing company with new challenges daily. Our employees enjoy the ability to grow and be challenged, but also have the support needed to face these challenges. The business operates as an integrated and integral division of Calian Group Ltd., a publicly traded company whose shares are listed on the Toronto Stock Exchange under the symbol TSX:CGY.
The ability to meet the requirements outlined in the Canadian Controlled Goods Program is mandatory. All employees are required to apply for a Government Security Clearance.
Please apply with your resume and cover letter via www.sedsystems.ca/careers/current-opportunities/ by November 6.
Thank you for your interest in Calian, Advanced Technologies! Candidates who are selected for interviews will be contacted.
About the Company
Company: SED Systems
Company Location: Saskatoon, SK