Overview

Digital Marketing Manager Job in Toronto, ON at Fresh City Farms –

ROLE SUMMARY

Reporting to the Director of Marketing, the Manager, Digital Marketing is an strategic marketer with a solid background in digital marketing. In this role, you will be responsible for the online sales growth of Fresh City (including The Healthy Butcher and Mabel’s Bakery) through both new and existing customers. You’ll need to crunch data, organize information, understand human behavior as it relates to our business, and create interactive experiences that draw users in and keep them coming back for more.

WHAT YOU’LL BE DOING

You will be responsible for creating, executing, monitoring and analyzing integrated digital advertising – including paid digital & re-targeting – for Fresh City’s online retail channel (including The Healthy Butcher and Mabel’s Bakery brands as well).

This will include, but is not limited to digital ad creation, monitoring, and the analysis of digital marketing data from the website and social media platforms in order to grow our online home delivery grocery business.

Manage all existing advertising strategies + test new and emerging digital channels.

Track KPIs to understand how your strategies deepen engagement and/or onboard new customers.

Collaborate with cross-functional teams to develop and execute campaigns (Tech, Operations, Purchasing, Customer Support, Our Farm and external agencies/partners)

Work with Tech & Purchasing to maintain and optimize our website navigation including sorting/filtering options to provide an optimized shopping experience online.

Maintain product knowledge and stay up to date with the new arrivals and sales/promotions.

Analyzing and uploading SEO and image maintenance.

Collaborate with Sr. Product Manager to support and maintain all aspects of our online market.

Work directly with internal teams for new feature requests and testing as needed. Be willing to learn new technical skills and advance in the role by taking on more complex problems and independently searching for solutions.

Contribute to and support the annual marketing budget and plan across our three brands.

WHAT YOU’RE BRINGING TO THE TABLE:
You have 5+ years of digital marketing experience

Food, health or lifestyle brand experience, preferably within a startup or hospitality environment, is an asset

Have a solid understanding in all aspects of sales, including business planning

Understand the importance of user experience, customer experience, human behavior and superb customer support

Excellent understanding of web design and web analysis, and experience working alongside tech teams.

Be passionate about all things UX and other areas of design and innovation. Research and showcase knowledge in the industry’s latest trends and technologies.

Familiarity with Facebook/Instagram Ads, Google Ads, Google Analytics, Retargeting options, Programmatic, SEO, MailerLite and/or Mail Chimp, and emerging channels.

Knowledge of attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools

Creativity – you are able to bring our brand to life, draw interest and engage customers.

Analytical skills – you have the ability to turn numbers into actionable insights, and transform complicated charts of online data into valuable information.

Excellent communication skills – you are a strong written and verbal communicator.

Attention to detail – Paying close attention to detail and staying organized.

Agility – Ability to iterate designs and solutions efficiently and intelligently.

Self-starter capable of producing a high quantity of work within tight deadlines. Able to work independently with minimal supervision. Ability to prioritize and quickly adapt to a changing environment.

Knowledge of Adobe Creative Cloud and experience with photography are an asset.

Passion for food – you love food and believe in quality, artisanal sourcing and production, and guilty pleasures.

OTHER DETAILS:
Primary office: 53 Samor Road, with the ability to work remotely from 2-3 days/week

Full Time: Monday to Friday 9:00 – 5:00PM

Food Discounts across Fresh City, The Healthy Butcher & Mabel’s Bakery

Free lunch daily at the Samor office.

Market based competitive salary and benefits.

Working with a company that is passionate about creating a better life through food.

We thank all interested applicants; however, only those selected for an interview will be contacted.

Fresh City is an equal opportunity employer committed to diversity and inclusion. We consider all applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, and Indigenous status. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.

About Fresh City Farms:
We exist to create a better life through food. Founded in 2011, we are an urban farm and omni-channel retailer of seasonal, sustainable and organic fresh food. Each day we make locally and organically sourced chef-inspired meals, salads, snacks and breakfasts from scratch. We operate 8 stores under the Fresh City, Mabel’s Bakery and The Healthy Butcher brands. We deliver to thousands of homes each week throughout the Greater Toronto Area, and proudly employ over 300 employees.

About the Company

Company: Fresh City Farms –

Company Location:  Toronto, ON

Estimated Salary:

About Fresh City Farms -